Pornhub wants your cooking videos and let's plays: a shot at YouTube and Twitch

Pornhub has officially invited creators to upload regular, non-adult content: podcasts, gaming videos and streams, cooking, fitness, travel, tutorials, interviews and comedy. The campaign launched on October 29, and the platform is openly hinting it could be an alternative to YouTube and Twitch.

The main pitch is reach: Pornhub says it gets more than 130 million visitors a day. These videos will show up in search, recommendations, categories and the vertical Shorties feed, and creators get a share of ad revenue from the views. Another perk for creators: profiles can link to paid subscriptions and fan sites, which most mainstream platforms forbid. For creators tired of bans and restrictions on social networks, it's pitched as a stable place without the risk of sudden takedowns.

According to the company, the demand is already there: in 2025 the podcast category grew 327% and searches for "SFW" rose 114%. SFW here means no nudity and nothing meant to arouse. The adult catalog isn't going anywhere; regular videos are an addition. They also help creators stay visible in regions where the adult side of the site was shut down over age verification laws.

The launch came with an ad in which a mom fixes a flat tire thanks to a tutorial she watched on Pornhub.

Sounds like a joke, but with that kind of traffic, "where do I post my cooking channel" just got a little more complicated for some people.